Call for Papers Special Issue on Digital Advertising and Consumer Empowerment

Cyberpsychology: Journal of Psychosocial Research on Cyberspace launches a call for papers to be included in a special issue devoted to digital advertising and consumer empowerment.

The digital advertising industry is rapidly growing and provides marketers with an excellent opportunity to interact with consumers and build close relationships with them. In addition, the digital advertising tactics may bypass consumer resistance and skepticism by giving the consumer an active role in the advertising process. However, research on digital advertising lags behind. The special issue aims to provide a more in-depth insight into how consumers respond to these advertising tactics, which underlying mechanisms can explain these effects and what the boundary conditions are.

The special issue will be published in March 2019 and is guest edited by Liselot Hudders (Ghent University), Karolien Poels (University of Antwerp), and Eva van Reijmersdal (University of Amsterdam). The deadline for authors to submit an extended abstract of 750 words is July 1 2018. Authors invited to submit a full paper should submit their manuscript before the deadline of October 31 2018. More details can be found here.