New Book Publication

Tom Evens (Ghent University) and Karen Donders (Vrije Universiteit Brussel) have recently published a new book titled 'Platform Power and Policy in Transforming Television Markets', (April 2018, Palgrave Macmillan, 307 pp.).

The book’s objective is to investigate ‘platform power’ in the age of connected viewing and to unravel the sources of structural power that underlie the transforming television industry. Thanks to the Internet, platforms such as Netflix, Amazon and even those operated by traditional television players are no longer confined to local territories or national industries, but are increasingly global in nature. Following a worldwide consolidation wave among television producers, broadcasters and distributors, combined with the Internet as a global infrastructure, the industry is increasingly controlled by platforms that span activities over different countries (and continents) and that have become involved in multiple stages of the value chain.

The book seeks to comprehend the distribution of power, identify sets of interdependent relationships and understand the intertwined roles of content and distribution players, institutions and governments in the global television value chain. Moreover, it intends to unfold the inner logic of platform power and its impact on power structures and relationships in the television industry. Each of the chapters is illustrated by a case note, which included a detailed discussion of how a particular organisation along, or even from outside, the television value chain manoeuvers itself to become a platform and how this development impacts on the power structures in the industry (including Liberty Global, AT&T, Netflix, Hulu, Fox Networks and Aereo).